Airbnb, the world’s leading marketplace to list, discover and book unique accommodations, is revolutionizing the way people travel. Established in August 2008 by Joe Gebbia, Nathan Blecharczyk and Brian Chesky, the company has its headquarters in San Francisco, with offices all around the world. Airbnb is growing rapidly. More than 4 million guests have travelled on Airbnb since it launched in 2008 – 3 million of those guests travelled on Airbnb in 2012 alone. The online platform offers its users unique accommodation solutions all over the world by letting users book privately held spaces – whether users are looking for a castle for a night, a sailboat for a week, or an apartment for a month. It allows guests to experience unique spaces in an informal way and it enables hosts to monetize their extra spaces.

EFFECT was responsible for the Media Relations of Airbnb during the launch in the Greek market.

In a “Bed & Breakfast” style press event that took place in April 2013 in a cute apartment in Thission area, the platform announced major growth in Greece with more than 4.000 Greek listings already available on

Nearly 20 media attended the event and journalists were impressed by the diversity and the uniqueness of Airbnb’s listings. They also showed a great interest in understanding how Airbnb works, how it secures trust and safety for its members and security of transactions. Many of them even expressed a desire to try Airbnb themselves in the future, either as travelers or hosts.