Doukas School is a K-12 educational institution that offers its 2000 student body one of the finest educational and athletic programs in the country. For 95 years, the institution has strived to maintain a high level of education in an extended family setting.
Communication EFFECT provided consulting services mainly on Doukas School online presence and reputation, while our team provided also support on other classical communication and PR activities. More specifically:
Communication EFFECT provided consulting services mainly on Doukas School online presence and reputation. The strategy focused on institute’s site issues and social media accounts launching. More specifically, Communication EFFECT consulted on schoolofthefuture.gr blog make over in terms of development, architecture and content.
Moreover, our team provided online and offline communication support on institution’s projects like Parent in the 21st Century. Communication EFFECT consulted in event’s concept and implementation while undertook to promote it online by producing videos with interviews of project’s team members that went viral few days before the event. Likely, we sent a Press Release and secured coverage after the event.
We also consulted in Doukas School’s publications, mainly providing the benefits of making them suitable for the online ecosystem. For example, our team proposed and created for the first time the digital format of institution’s significant publication called Diary, that every year hosts opinions of notable people of various sectors on a specific and up-to-date subject.
Our team supported DOUKAS School celebrate their 95 Years anniversary with a TV campaign that was aired on September 2012. Here you can watch the TVC we created: