HP (Hewlett-Packard)

HP creates new possibilities for technology to have a meaningful impact on people, businesses and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure.

Communication ΕFFECT is today responsible for HP’ s social media marketing and digital campaigns.

Moreover, during the past 5 years (2008-2012) our team provided full PR support, press office, media relations services for HP’s computing and printing business, where we succeeded in directly engaging the online technology communities, providing them the possibility to test, try and discuss with us HP products.

Communication EFFECT also organized many launching events and press events, as well as press trips to international HP events.

Moreover, we supported local HP BTL activities with the designing and delivery of special constructions, signage or other tailor made branded materials.

Last but not least, we monitored the offline and online publicity on a daily basis and during our years of collaboration, HP had a boost in its visibility like never before.

Follow the links here to explore some of our PR projects with HP: HP Connected Music launch in Paris | HP Ink Advantage Promo Days | HP launches Deskjet Ink Advantage | HP Innovation for Impact press event | Beats Audio campaign by HP.