Lavazza is an Italian manufacturer of coffee products. Founded in Turin in 1895 by Luigi Lavazza, it was initially run from a small grocery store at Via San Tommaso 10. The business is currently administered by the third and fourth generation of the Lavazza family and distributes their products in eighty countries.
Communication Effect handled PR and Communications for Lavazza in Greece. We offered a range of services like consulting, strategy planning, press office and media monitoring, aiming at reinforcing company’s presence in the Greek market and tighten its relation with the local media.
Among the events that our team organized for Lavazza was the Inauguration of Lavazza’s Educational Center in Athens and a Press Trip in Barcelona for the launching of Lavazza Diary 2007 “The Most Incredible Espresso Experience”.