Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Through its Xperia™ smartphone and tablet portfolio, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences.
Our collaboration with Sony Mobile began on September 2013. As the PR agency of Sony Mobile, we designed and executed PR campaigns for introducing every exciting new product in our market, we provided day-to day press office support, media relations services, event management services, product seeding, influencer marketing, monitoring and analysis of the publicity and more.
Apart from consumer PR, we also supported Sony Mobile in corporate PR by identifying speaking and other opportunities that will add value to the brand.