Spotify is an award-winning digital music service that gives you on-demand access to over 20 million tracks. Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal. Spotify is available in 32 markets with more than 24 million active users, and over 6 million paying subscribers. Since its launch in Sweden in 2008, Spotify has driven more than half a billion US dollars to rights holders, and aims to drive another half a billion US dollars to rights holders during 2013. Spotify is already the second biggest source of digital music revenue for labels in Europe (IFPI, 2011) and the biggest and most successful music streaming service of its kind globally.
Our collaboration with Spotify began on September 2013. As the PR agency of Spotify, we designed and executed the launch of the service in the Greek market. From the launching press event, to day-to-day media relations and influencer engagement and from there to tactics that create a buzz like never before, Spotify is one of the most exciting projects you will find in our portfolio.