Communication EFFECT is responsible for the management of all communications of Visa Europe for Greece and Cyprus. The agreement includes public relations for the company, as well as strategic marketing planning and implementation of respective activities.
Visa Europe is a payments technology business owned and operated by member banks and other payment service providers from 37 countries across Europe. Visa Europe works at the forefront of technology to create the services and infrastructure which enable millions of European consumers, businesses and governments to make electronic payments. Its members are responsible for issuing cards, signing up retailers and deciding cardholder and retailer fees. Visa Europe operates a high volume, low cost business model that provides services to its members.
Our collaboration with Visa Europe began in September 2014. As the PR agency of Visa Europe, we design and execute PR and Marketing campaigns introducing every exciting new product or service in our market, we provide day to day press office support, social media handling, digital marketing and campaign strategy, media relations services, event management services, monitoring and analysis of the publicity and more.