Edelman won a record number of awards at the Pan-European SABREs, held in Prague on 18 May 2011.
The firm was the biggest winner on the night, scooping up a total of seven SABRE Awards, including EMEA Digital Agency of the Year and six other campaign trophies. The Holmes Report cited “the firm has invested more significantly in both talent and thought leadership in the digital realm than its peers.”
Edelman received further acclaim with wins in the Industry Sector, Practice Area and Geography categories, including Follow Me: The Search for the First MTV TJ for Consumer Services – Entertainment, GE Innovation Barometer for Public Affairs, Digitising the Bletchley Park Archives, Hewlett-Packard UK for Corporate Media Relations, Levi’s Shape What’s to Come for Blogger Outreach and Top-Notch Inside and Out! 00 Null Null on a Hygiene SC Johnson GmbH for the DACH Region.
Robert Phillips, Edelman President and CEO EMEA, commented: “This is a tremendous achievement and one of which we are very proud, not least for our clients and for our campaign teams. Winning on this scale underlines just how important quality and craft remain to our business. Being named EMEA Digital Agency of the Year is a source of particular pride, and we fully intend to keep earning the right to lead in this space, across the region”.
