HP announced HP Connected Music and the full details of its collaboration with Universal Music Group, the world’s leading music company. Available on all new Microsoft® Windows® 8 -powered HP consumer desktop and notebook PCs in EMEA, HP Connected Music brings music lovers a new way to enjoy some of the world’s most popular music artists.
To celebrate the launch, which features exclusive rewards and content, the two companies teamed up for No Doubt’s worldwide concert launch event. The No Doubt private show took place in November 2012 in Paris and marked the band’s only live performance of the year in Europe and also was the first event of the partnership between HP and Universal Music.
Communication Effect arranged a press trip to Paris for Greek media and influencers in order to generate awareness for HP Connected Music. Athens Voice, Athinorama, MAD TV, PC Magazine and Techblog.gr were amongst the selected media who attended this exclusive event. Moreover, our team handled the local press announcement and the media relations for this launch.