HP presented its latest imaging and printing innovations at the Innovation for Impact event in Athens, in January 2012. HP announced a series of new products and services including new web-connected hardware and software innovations that deliver a more enhanced printing experience for professional graphics, enterprise, SMB and home users and -for the first time- 3-D scanning capabilities.
Our team organized the whole day press event that took place in The Hub Events. Nearly 40 journalists from Greece and Cyprus attended the event and they had the opportunity to gain insight and discuss every detail of HP’s innovations with HP experts. Right after the event we provided the media with a rich press pack and we also gave them opportunities to interview HP people and review the new products.
Regarding results, our market managed to serve the client with a high volume of positive publicity that got HP’s messaging across.