Communication Effect supported the launch of the HP Ink Advantage series of printers for home users and micro-businesses. Providing users with the opportunity to print twice as many pages for the same cost, the new Ink Advantage printing system addresses customers’ needs for a more affordable means of printing. HP Ink Advantage offers low cost supplies while still delivering the outstanding HP quality and reliability customers expect.
Our team organized a launch event for the local press representatives. The event aimed to unveil the HP Ink Advantage portfolio, to offer a hands-on experience of the new printer series, demonstrations of the quality printing and insight from HP’ s experts. The event took place at Athens Hilton, Galaxy room. Nearly 50 selected influencers from Greece and Cyprus attended the event and the exclusive cocktail party at the Galaxy Roof Garden. As a result, the volume of the coverage for Ink Advantage in our market was amongst the highest in the region with over 70 pieces of coverage collected right after the launching event.