On February 2016, National Bank of Greece launched act4Greece, a crowdfunding program, which aimed to raise money from everywhere in the world in order to support specific projects for the society and economy. The core philosophy of crowdfunding is to enhance awareness and motivate people to contribute, as much as they can, to the implementation of actions undertaken by implementing bodies.
Communication EFFECT was responsible for the overall digital communication and promotion of the Program and its Actions. More specifically, we launched its social media channels (Facebook, twitter & YouTube) and created content for posting on act4Greece social pages, as well as creative design. Communication EFFECT also managed the promotion of act4Greece through ads on Facebook, Google and YouTube, both in Greece and in other countries where responsiveness on social issues is great.