Athenian Brewery – Christmas Contest 2016

Communication EFFECT launched a Christmas timeline activation contest on Facebook in 2016, on behalf of its client, Athenian Brewery. Users were asked to write in a comment their favorite moment in 2016, mentioning the friends they shared this moment with.

Our team planned and implemented the contest, including content creation, promotion plan and the design of creative materials.

The main objective of the contest was to raise corporate awareness and increase user engagement during Christmas.