Communication EFFECT undertook the design and implementation of Athenian Brewery’s 2017 Christmas contest on Facebook.
Our team produced a humorous video with an alternative version of Christmas carols. Users were asked to mention their favorite Athenian Brewery beer label and their friends they would like to wish Merry Christmas.
Our team executed the video production, the promotion plan and the design of creative materials.
The contest’s main objectives were to raise corporate awareness and increase user engagement during Christmas.