Communication EFFECT initiated an Easter digital campaign for Athenian Brewery under the name “Greek Table”. Users had the chance to win their favorite beers, along with selected Greek products. The scope of the campaign was to communicate the Greek origin of the products occasioned by the traditional celebration of Easter holidays.
Our team was responsible for the campaign’s concept and design. We created a Facebook application, as well as a microsite, enabling users to take part in the contest either from desktop or mobile device thus increasing participations.
Through campaign’s Facebook application or microsite, users were asked to choose one Athenian Brewery beer and two Greek products from a specific selection and put them on the table, through drag and drop. In this way, users entered the competition to win the beer and products of their choice.
Communication EFFECT also designed the online communication strategy and promotion of the contest, created the content and designed all the creative materials for the campaign.