Communication EFFECT undertook the design and implementation of Athenian Brewery’s 2017 Easter Contest on Facebook. Our team produced a gif, featuring three friends holding three different Athenian Brewery labels and wishing Cheers to each other. The concept referred to the Greek custom of cracking eggs during Easter. The copy was adapted respectively. In this context, users were asked to mention their friends they would say Cheers to for the Easter Holidays.
The contest’s main objectives were to raise awareness of Athenian Brewery’s brands and it succeed in significantly increasing users’ engagement during Easter period and page’s fan base as well.
Our team was responsible for the gif production, promotion plan and the design of creative materials.