Athenian Brewery – Instagram Summer Contest

Communication EFFECT created a User Generated Content Contest on Instagram, on behalf of its client Athenian Brewery under the name “Kalokairiazoume”.

The key objectives of the contest were to raise awareness around Athenian Brewery, increase its fan base on Instagram, as well as connecting the company with its labels. In this context, users were asked to upload a summer photo including their favorite label of Athenian Brewery using the hashtag #kalokairiAZoume.

Our team was responsible for the campaign’s concept and implementation, including content creation, promotion plan and the design of all creative materials.