Building on brand awareness & fashion association – Collaboration with Annousa Mela
In terms of the cooperation of Visa with one of the most influential fashion bloggers, Annousa Mela, several activations were realized.
The final step of the collaboration was a workshop dedicated to financial education. The ‘Visa Meet up’ was about the meeting of the 15 participants to a competition that had previously been held by Annousa Mela which was announcing the actual team-up.
Visa workshop. Under the topic ‘Everywhere You Want To Be’, the meeting was a one stop event with separate content (photos, videos) and live feed. The Meet Up session had a dedicated educational section for Visa products (ie Q&A session in combination with different bloggers’ profiles, creation of instastories with card usage etc.) During the Meet Up session, the participants had the opportunity to learn how to combine budgeting and fashion and Visa products. Also Annousa informed attendees about fashion trends and fashion in general. Finally, guest speakers gave tips on acting smartly in order to be everywhere they want to be.