Our team is fortunate that through our customers, we can follow in detail, developments in many interesting fields. One of them is technology, with Cisco being one of the leaders in the age of the 4th industrial revolution. We had the pleasure to organize together, the Cisco Roadshow 2017 event that took place not only in Greece but also in Cyprus and Malta as well, entitled “Reimagine your Business”. The design included the communication of the event on two levels, visitors and sponsors.
Along with Cisco we created two separate communication plans for each country, publicity in the local press, social media ads, Google display and email marketing. A total of 13 partners supported through sponsorships the Cisco Roadshow 2017 and a total of more than 600 guests attended the presentations of Cisco executives. As a post event activity, we published three interviews of the event’s keynote speaker (one in each country) and a short video created for the event in Greece.
Communication Effected covered effectively Cisco Roadshow on Social Media (Facebook, Twitter, LinkedIn), in 3 stages: pre-event, live from the event and post-event, under the hashtag #CiscoRoadshow.