Do it right!

We have created for Cisco an informative video with the title “Do it right!” referring to the dangers that arise for those who choose to get Cisco’s products from the “grey market”. In addition, we pointed out the low cost options that the company offers, as a counterweight to the ostensibly cheap choices in the parallel markets. For the promotion of the campaign we used programmatic platforms, email newsletter, social media, blogs, YouTube, as well as ad listings, interviews and promotion through the official Cisco partners.

Check the video here and the teaser one here.