Ericsson participated for the first time in one of the largest global shipping exhibitions, Posidonia 2016, which took place in Athens, Greece, showcasing some of the most advanced and innovative ICT solutions for the maritime industry. The booth’s inauguration was attended by the Ambassador of Sweden in Greece, Charlotte Wrangberg, Marie Large, Head of Ericsson Southeast Europe, at the presence of key customers, members of the Board of the Hellenic Swedish Chamber of Commerce (HSCC), media and company’s employees. During the exhibition Ericsson experts were demonstrating demos and presenting ICT solutions.
Communication EFFECT in cooperation with Ericsson Hellas, was responsible for the company’s presence, participation and overall communication at and for Posidonia 2016. More specifically, we booked the spot, provided the booth’s signage and arranged the booth’s inauguration ceremony, while covered the company’s needs during the exhibiting period.