Ericsson ELTRUN – Technology for good

Technology for good. Communication EFFECT, was involved in the project management of the communication campaign for the online research conducted by ELTRUN the e-Business Research Center of the Athens University of Economics with the support of Ericsson.  In the online research by the title “How Technology for Good Can Impact our lives in Greece” more than 1.050 people participated. For the promotion of the online research a mix of communication tools were used including: banner campaign in targeted media, email marketing, social media marketing,  content marketing, design and  production of a booklet with all the results, creation of an infographic, press event for the announcement of the results.