HP Deskjet GT 5820 – Video creation

Communication EFFECT, on behalf of its client HP Hellas, created an online video for the Deskjet GT 5820 Printer All-in-One series.

More specifically, we produced a timelapse video, which was uploaded to HP social media accounts.

The video took place in the library of the Panteion University, during the period of exams, where we can see students studying and printing their notes on the Deskjet GT 5820 Printer.

The main objectives were to communicate key messages of the new Deskjet GT 5820 benefits and create awareness around product key features, such as the very low cost per page, the spill-free refill system and the ability for mobile printing.