HP PR Event – Ink Advantage Launch

Communication EFFECT organized a Press Event for the launching of the new series of HP Deskjet Ink Advantage products. The attendees had the chance to learn all about Ink Advantage philosophy, to discover the new products and discuss with HP people their features, details and innovations. Our team was responsible for the event management (media list & invitations, venue set up & branding, press kit) as well as the media relations, since the event received great publicity both offline and online.