Communication EFFECT on behalf of its client HP Hellas, was responsible for the design and implementation of a social media campaign as well as a press event for the launch of the new photo printer, HP Sprocket, in the Greek market.
The launch of the new gadget was based on a complete social media communication plan designed and implemented by Communication EFFECT, which included influencer marketing, a Facebook contest and the creation of native content on popular sites.
Celebrities, media influencers and Youtubers, like Tamta, Akis Petretzikis, Mikri Ollandeza and Mary Sinatasaki creared tailor made content with HP Sprocket, which they shared on their social media channels.
In addition, HP Hellas run a contest on its Facebok page and the lucky winners had the chance to meet Tamta, drive kart with her and win an HP Sprocket.
Finally, Communication EFFECT organized a press event in Akis Petretzikis’ new restaurant, Burger AP, where the guests had the chance to get to know the new gadget, create their own burger, take a photo of it and of course print it with HP Sprocket!