Together with HP, we initiated a different countdown – for the official premier of the new STAR WARS: The Force Awakens movie! Our digital team concepted and designed the campaign for HP’s partnership with Star Wars VII and the movie release in Greece. The campaign was supported by a facebook Count Down application, where users could enter and win unique HP and STAR WARS gifts. Every day and for 10 consecutive days, users could enter the app and answer correctly to the daily question and enter a draw to win.

Communication EFFECT undertook the campaign design, the online strategy communication of the campaign, content creation for HP’s social media channels and designed all creative materials used.