Communication EFFECT undertook the concept of and executed HP’s Roadshow Campaign, which lasted from March till May 2015. The main purpose of the campaign was to make known the route that HP’s trailer would follow all over Greece, in order to showcase HP products. Its main communication vehicle was a facebook application, followed by some ATL activations.
Users who entered the application were required to choose the next trailer stop, in order to enter a draw to win gifts. Campaign was a great success and therefore was implemented again in June 2015 with a summer concept. Our team designed the application and undertook the online promotion of the campaign.