Johnson’s Bedtime – Tonight We Sleep Event

Johnson & Johnson, the No.1 brand in baby skin care, presented its Tonight We Sleep campaign at a press event, where the 3 step bedtime routine, which helps babies sleep more and better was demonstrated. This method is a result of the company’s research in more than 400 mothers and their babies. Johnson shared the news of its new series, Bedtime, with journalists and bloggers.

Communication EFFECT undertook the organization and execution of the event as well as the informative material (press releases, infographic).In addition, our team was responsible for the media & bloggers relations and the production of content for the general promotion of the event.