As part of our collaboration with Johnson & Johnson, Communication EFFECT provided Press Office and celebrity endorsement services for Le Petit Marseillais’ activation, “Les Petits Jardins” that took place in the center of Athens. Our team was responsible for the event’s promotion through a Press Release, media and bloggers relations, as well as radio mentions.
During the event, we coordinated Evangelia Aravani’s presence on the spot. The well-known model and TV hostess was photographed at brand’s installations when at the same time she uploaded photos in her social media accounts.
Fiannly, we booked TV air in Epsilon Channel for a video that was aired right after the activation was completed.