Leroy Merlin – 10 year anniversary

Leroy Merlin, the biggest Home Improvement and DIY brand in Europe, celebrated 10 years of presence in Greece with the participation of all of the company’s friends.

To mark the 10-year anniversary, Communication Effect was responsible for the anniversary creative concept and its implementation, which ended up being a very ‘sweet’ surprise for journalists, celebrities and influencers.

All the recipients of the gift, received a personalized cake that depicted designs, which were especially made for the big celebration of Leroy Merlin. The enthusiasm caused by the surprise was translated to many pictures and social media posts by the influencers, who went on to wish Leroy Merlin a ‘Happy Birthday!’.

The pitch of influencers, the management of the personalized cakes and their distribution, as well as the communication with the influencers and the final reporting of the social media material, were all undertaken by Communication Effect.