Leroy Merlin – New Store Grand Opening

On behalf of its client Leroy Merlin, the biggest Home Improvement and DIY brand in Europe, Communication Effect was responsible for the grand opening of its new store in Athens.

The store, which is the first “home-improvement” place to be at the heart of the capital, opened its doors for the public at the 20th of April 2018.

To mark the grand opening, Communication Effect organized a morning press event at the 18th of April, when representatives from the media had the opportunity to explore the new story.

The same evening, our team was also responsible for the official opening of the store, which took place, with the presence of Christophe Chantepy, the French Ambassador, George Kaminis, the Mayor of Athens, Vassilis Fourlis, the President of Fourlis Group and Dimitris Copelouzos, the President of Copelouzos Group.

At the 20th of April, the new store opened its doors for the public. Hundreds of and DIY fans arrived at Vasilissis Sofias Avenue 112 in order to see the impressive building and make their own “home-improvement” shopping.