Following the launch of HP Sprocket in the Greek market, on behalf of its client HP Hellas, Communication EFFECT was responsible for the design and implementation of its social media Christmas campaign.
In this context, the company was responsible for the concept and planning of the project that included the production of digital content with the participation of selected influencers.
Through a series of online videos titled “Merry Moments”, eight social media influencers – Georgina Liossi, Ian Stratis, Sissy Christidou, Mikri Ollandeza, Dimitris Kyrssanidis, Annastasia Tsilliou, Mara Samartzi, Klelia Andriotou – were invited to share with the audience a personal Christmas story, which they will never forget. Each story was accompanied by a distinctive photograph printed with HP Sprocket, keeping therefore their memory alive.
During the holiday season, these videos were published in HP Hellas’ Facebook page and were then shared by the social media influencers, who also created tailor made content of their social media channels with HP Sprocket.