Shell Guinness Project Taylors Press Conference

Our team organized a Press Conference and Lunch occasioned by the visit of Taylors, a couple which wanted to travel around the world in the cheapest possible way using Shell’s fuel in order to enter The Guinness Book of Records.
Communication EFFECT supported and coordinated the event, invited journalists from both online and offline media created the press kit and edited event’s material, while it sent Press Releases throughout Taylor’s trip.