Visa – Financial Education campaign

Communication EFFECT undertook the organization and implementation of Visa’s Financial Education campaign.

The campaign was launched with spontaneous radio mentions by the producers concerning key messages around the convenience and safety offered by Visa products. In addition, the campaign featured a product placement at the online show “Close Up” with Fanis Lambropoulos on Netwix, where the presenter used various Visa payment methods for his daily shopping.

Finally, we produced a series of 4 episodes with MAD TV concerning online shopping, in order to promote Visa cards and the easiness of online payments.