Visa Solidarity Program is a support program of 15 NGOs which offered 1 million euros in 2016 and is being realized again this year for the second time with the support of Visa and of its partner banks.
In terms of this program, Communication EFFECT worked closely with influencers who were connected with Visa’s values and built even more awareness around this campaign.
Natassa Sidirokastritou along with the camera of ‘Eventful Like’ visited DESMOS Organization ‘TO HAMOGELO TOU PAIDIOU’ and ‘TO ERGASTIRI’ in order to meet in person their work and their needs.
Maria Iliaki has also been part of this campaign, as she herself visited ‘MAZI GIA TO PAIDI’ and ‘PERIODIKO SHEDIA’.
Interview with Stamatina Tsimtsili
Apart from the influencers’ visits to the organizations above, we arranged an interview of Mr. Kabanopoulos, General Manager of Visa for Greece, Bulgaria and Cyprus with Stamatina Tsimtsili in her morning show, ‘Happy Day’. That day Stamatina Tsimtsili met with Mr Kabanopoulos and Paidika Horia SOS.