Branding isn’t your company’s name. It’s not a tag line. It’s not a logo. Branding is just another name for creating a perception; a promise; an expectation of an experience. The very essence of brands doesn’t lie within your brand colors, logo or site design, even though those are important. The essence of a brand lies within its meaning. And content has meaning. Content matters.

Your comparative advantage in the vast public sphere often depends on the added value you bring to a topic of interest or to society as a whole. Communication EFFECT will make your content matter. It’s our job to create engaging content worth sharing.

We have embedded the storytelling virus in our DNA. Communication EFFECT ’s founder has been a life-long narrator for societal events and business cases.

Over the last four years we have developed a trained and skillful team that works for our agency’s Creative Newsroom helping brands to narrate their stories.

We like to dig unexpected stories and express them on whatever platform captures these stories best:

  • social
  • digital
  • interactive
  • print
  • infographic
  • video (short and long)
  • photography
  • experiential

The Edelman way excels in Creative and Editorial Storytelling.

Communication EFFECT’s team has already produced several outstanding storytelling series that have been awarded in international level, for example

The Biggest Smile of Greece

The amazing story of Greek barley


See more content we have created for our clients and projects in our Portfolio