An event can be large or small. It can be a press event, a press conference, a meeting with influencers or a company’s corporate event. It can revolve around a product launch, a grand opening or the completion of an activity.
The strength of a successful event though, lies in engaging the attention of participants; in their desire to have an experience that adds true value; in their substantial need to interact with other people, to feel part of a team, to take part in a live dialog, even to develop their potentials and to improve.
For us at Communication EFFECT, an event is more than just distributing information or providing entertainment to invited guests. It is a valuable tool for uniting people around a happening, around a brand, or around an idea.
Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event: Branding the physical experience, setting up kiosks and any other special construction, activate original promotions and happenings to engage with your guests. Even further, extend your audience and awareness by live-stream your event on the web, cover it live using social media tools or moderated feedback streams and provide new media tools for the wider audience to interact more actively such as live polls via the web or even SMS. Post-event analysis and ensuring a return on investment have become significant drivers for the event industry.
Event management is considered one of the strategic marketing and communication tools by companies of all sizes. From product launches to press conferences, companies create promotional events to help them communicate with clients and potential clients. They might target their audience by using the news media, hoping to generate media coverage which will reach thousands or millions of people. They can also invite their audience to their events and reach them at the actual event.
In all cases, proper staging and preparation are essential, as is the concept that will make the event a real experience.