Public Relations & Public Affairs

Public Relations is the management function that establishes and maintains mutually beneficial relationships between your organization and the public. Our goal is to create discipline which looks after your reputation, with the aim to earn understanding and support.

PR can play a critical role in achieving a competitive advantage by, for example, opening new markets ; attracting high-calibre employees; identifying opportunities to access funding and investors; creating a high value for your products and services; protecting your business in times of crisis.

In an age when corporate image is shaped & molded by the participation of the public, communication must be open, honest & transparent. This is why PR is today the core of any brand’s communication strategy. Our aim is to cultivate beneficial relationships for everyone.

Our long experience blended with Edelman’s knowhow and practices enable us to plan and implement effective corporate and consumer communication strategies, grasp opportunities and encourage activities that will result to your added value.

Our team holds a well loaded quiver and offers the most effective ways to gain the best out of our services menu such as press office services (press releases, press kits etc.), media relations, influencer marketing, PR campaigns development and/or localization and more.


Public and Governmental Affairs (PA) stands as an exceptional practice of our company. Communication Effect has been assigned of an outstanding portfolio of PA projects that have helped us to build up a rich network of partners and cognizance of actors and players.

Our agency takes on assignments of projects which have to deal with Ministries and Administration, Deputies and elected representatives, Municipalities and local communities, Environmental Institutions and Conservation Bodies.

Communication Effect task holds for building the bridge and elaborating the consensus on common benefit and shared values.