The National Opera of Greece started its new artistic season with Bizet’s Carmen. The National Opera is getting reshaped and reorganized in all aspects, one of them being communication. In this context, the Opera enters the digital communication era through the launching of its social media accounts, in an effort to attract a younger audience and gain a more dynamic and effective dialogue with the public
Starting the new season, the National Opera is actively present on social networks Facebool, Twitter and Flickr, from where the public may get information for upcoming shows and other activities of the Opera. The huge success of its new facebook page led the Opera to give away tickets for the Carmen show to its funs as an act of reward for their loyalty
The National Opera’s presence in social media is supported by Communication Effect.