national opera Archives - Communication Effect https://communicationeffect.com/tag/national-opera/ Delivering more than expected Sun, 31 Jul 2011 14:14:58 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://communicationeffect.com/wp-content/uploads/2022/04/cropped-Untitled-2-32x32.png national opera Archives - Communication Effect https://communicationeffect.com/tag/national-opera/ 32 32 #Nabucco contest on twitter https://communicationeffect.com/nabucco-contest-on-twitter/?utm_source=rss&utm_medium=rss&utm_campaign=nabucco-contest-on-twitter Sun, 31 Jul 2011 14:14:58 +0000 http://communicationeffect.com/uncategorized/nabucco-contest-on-twitter/ Organizations like National Opera are usually not early adopters of social media, but we wanted to change this. Soon after the very successful launch of the @NationaOpera accounts on twitter and facebook, we decided to go one step further. For the promotion of Nabucco opera, we ran a very simple yet engaging twitter contest. During […]

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]]> Organizations like National Opera are usually not early adopters of social media, but we wanted to change this. Soon after the very successful launch of the @NationaOpera accounts on twitter and facebook, we decided to go one step further.

For the promotion of Nabucco opera, we ran a very simple yet engaging twitter contest. During the contest we encouraged the audience to tweet about Nabucco, using the hashtag #nabucco. Five of them will then win a double invitation to the theatre.

What happened was simply amazing. We received hundreds of tweets for #nabucco as the users generated a positive social media buzz around the show. During the last week of July 2011 #nabucco became a trending topic among greek twitter users. People kept tweeting and sharing their enthusiasm about it for days after the contest ended.

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]]> The National Opera of Greece goes digital! https://communicationeffect.com/the-national-opera-of-greece-goes-digital/?utm_source=rss&utm_medium=rss&utm_campaign=the-national-opera-of-greece-goes-digital Wed, 20 Oct 2010 15:37:49 +0000 http://communicationeffect.com/uncategorized/the-national-opera-of-greece-goes-digital/ The National Opera of Greece started its new artistic season with Bizet’s Carmen. The National Opera is getting reshaped and reorganized in all aspects, one of them being communication. In this context, the Opera enters the digital communication era through the launching of its social media accounts, in an effort to attract a younger audience […]

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]]> The National Opera of Greece started its new artistic season with Bizet’s Carmen. The National Opera is getting reshaped and reorganized in all aspects, one of them being communication. In this context, the Opera enters the digital communication era through the launching of its social media accounts, in an effort to attract a younger audience and gain a more dynamic and effective dialogue with the public

Starting the new season, the National Opera is actively present on social networks Facebool, Twitter and Flickr, from where the public may get information for upcoming shows and other activities of the Opera. The huge success of its new facebook page led the Opera to give away tickets for the Carmen show to its funs as an act of reward for their loyalty

The National Opera’s presence in social media is supported by Communication Effect.

www.facebook.com/nationalopera
www.twitter.com/nationalopera
www.flickr.com/nationalopera

 

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]]> Twitter takes you to Herodeion! https://communicationeffect.com/twitter-takes-you-to-irodeio/?utm_source=rss&utm_medium=rss&utm_campaign=twitter-takes-you-to-irodeio Tue, 27 Jul 2010 10:31:08 +0000 http://communicationeffect.com/uncategorized/twitter-takes-you-to-irodeio/ The National Opera of Greece promoted the famous Aida through social networks. Communication Effect supported the online communication of the show through the twitter account www.twitter.com/Aida_GR. The online competition was divided into “four acts”, the same number as the acts of the show. In every act of the online contest, 5 lucky twitter users earned […]

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]]> The National Opera of Greece promoted the famous Aida through social networks. Communication Effect supported the online communication of the show through the twitter account www.twitter.com/Aida_GR. The online competition was divided into “four acts”, the same number as the acts of the show. In every act of the online contest, 5 lucky twitter users earned double invitations for the show. The contest lasted two days and offered a total of 40 double invitations. The idea was highly accepted by the users because of its simplicity, spontaneity and immediacy.

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